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For over 40 years our products have been inspired by nature and well-being of women, our challenge is to enhance their natural beauty by taking care of their hair. This is the spirit that still characterizes our philosophy.
Our products are like our brand, simple and timeless, the symbol of our heritage and of our knowledge. Herbatint has always been the most natural alternative in the field of permanent colouring. Colors, nuances, and shades offer each woman the color that best expresses her personality. A true art in creating the best results while keeping hair healthy.

Our focus on naturalness drives us to use the purest raw materials, from the pharmaceutical industry, and carefully selected organic plant extracts. This focus goes right down to our packaging, which is 100% recyclable. We are advocates for animal rights and support the abolition of all forms of exploitation.


Passion and dedication lead us towards innovation and research. Delicate and finely balanced formulas, perfected over time, are specifically designed to provide the safest and most natural alternative in hair colouring.




We have an exclusive commitment to beauty and the well-being of color treated hair. This long tradition is enhanced over the years by dynamism and consistency, the know-how that day by day guides the production and marketing of our product.




Honesty, trust, cooperation, mutual respect, and above all transparency and excellence are the core foundation of all the relationships we establish. We pride ourselves on our trustworthy products with accessible prices resulting in satisfied customers since 1970. 

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